|
Case
Studies
About BMI & Associates
Core Capabilities
Other Areas of Expertise
|
BUSINESS
INNOVATIONS, PLUS, INC.
Situation Analysis
In the 2001, Business Innovations, Inc. (BIP), a
leading software development company specializing in
business utilization software, experienced a fast
changing framework in federal procurement policies. The
change created a need for an audit to assess levels of
awareness regarding business utilization tracking among
corporate leaders and legislators.
Strategy & Implementation
The findings of this audit were used to refine key
messages and suggest specific activities to initiate
general communications to corporate leaders and
legislators. BMI took ownership of honing the corporate
narrative and developing an outreach campaign directed
to potential users.
Results
In a period when sales in utilization software
declined by 5%, our program, just six months after the
campaign, helped raise BIP’s sales by 15%. BIP’s
visibility in the Department of Transportation
procurement circles have increased significantly.
Currently, BIP is recognized as the pre-eminent
developer of business utilization software for
compliance with Federal Ruling 49 CFR Part 26.
|
