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  • BUSINESS INNOVATIONS, PLUS, INC.

Situation Analysis

In the 2001, Business Innovations, Inc. (BIP), a leading software development company specializing in business utilization software, experienced a fast changing framework in federal procurement policies. The change created a need for an audit to assess levels of awareness regarding business utilization tracking among corporate leaders and legislators.

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  • NEIGHBORHOOD REINVESTMENT CORPORATION

    Situation Analysis

    Neighborhood Reinvestment Network member, Centro Campesino Farmworker Center (Centro), Inc in Florida City, Florida, wanted to bolster its image to match the size of its organization and its aspirations to be a leading resource on redevelopment in low income communities in the state of Florida. BMI was asked to work with Centro during the restoration and rebuilding effort after the rash of hurricanes in 2004.

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  • AMERICAN HEART ASSOCIATION

    Situation Analysis

    In 2003, during the American Heart Association’s (AHA) campaign to reduce the number of children smoking tobacco products AHA planned a communications campaign which would inform opinion leaders that tobacco use, the leading preventable cause of death in the United States, kills more than 400,000 Americans every year and cost nearly $90 billion in annual health care expenditures. Ninety percent of smokers start at or before age 18. Yet, a debate raged in the media about the impact of increasing the tax on tobacco products.

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