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About BMI & Associates
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News and Press Releases
For Immediate Release
December 4, 2006
Contact: Melody Harrison at 770-783-0988
Public Affairs Veteran
Revives Old Technique to Launch New Pulse Network
Atlanta, Georgia, December 1, 2006. – BMI &
Associates, LLC, an Atlanta-based public affairs firm,
announced today that they will launch their new Pulse
Network in Columbus, Georgia to support the American Heart
Association’s heart disease prevention Cultural Initiative
in the African American community. As part of the
initiative, BMI will conduct focus groups in five Georgia
cities. The Pulse Network will be used to distribute large
amounts of information through trusted members of the
community.
The key to executing the Network is the use of
face-to-face communications. Using this method to drive
the Network, BMI has broadened their base and generated
teams of new network members.
“In today’s world of real time information delivered in
various electronic mediums, many people are more apt to
connect emotionally with the old fashioned face-to-face
communications approach,” says Beverly Iseghohi, President
of BMI & Associates. “We’re excited about the Network
because it can initiate the beginnings of lasting
relationships with key members of the community.”
Based on the outcome of BMI’s Network initiative, the
Heart Association will rollout its next heart disease
prevention program in the spring of 2007.
BMI & Associates, LLC, an Atlanta-based public affairs
firm, communicates political, economic and social issues
which impact the policy environment. The firm’s team of
professionals enables client organizations to be proactive
– put issues onto the public agenda and change the policy
environment to facilitate the achievement of the
organization’s goals.
Only a few weeks old, BMI’s Pulse Network has already been
recognized by local community leaders as an effective
technique which can influence people by helping them to
learn. |
